Practical. Minimal. Elegant.
Reaching a global audience with Emirati designed products that are made in the UAE. In terms of the products themselves, I aim to create something that you didn’t know you wanted but you can’t live without.
Try your best to find your voice and what makes you special. It’s easy to romanticize the “glamor” of being a designer so don’t forget to have a good business sense. In order for you to continue doing what you love, you’ll need to be smart about where and what you spend your money on.
Color blocking and minimalism almost never go out of style!
Practicality. I treat product design like architecture and engineering. If there is no good justification for an element to be there, then I should probably take it out.
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