Aliel Opens First Middle East Flagship Store at the Gate Village in DIFCPress Release 25 Jan 2010 06:46 am
Italian fine jewellery brand, Aliel Jewellery, has opened its first flagship store in the Middle East at the Gate Village in the Dubai International Financial Centre (DIFC).
Announcing the news, Mohammadali Hassanali, Managing Partner, Khalil Al Sayegh Jewellers, the Aliel franchisee for the Middle East said: “Fine jewellery is an art; it combines passion, skill and original thought. Aliel‘s history of passion and perfection spans three decades. It is a brand that echoes many influences, the sensuality of the orient and the aesthetics of the west. The Gate Village in DIFC is Aliel’s first home in the Middle East. We plan to open stores in the region’s other key cities in the near future.”
Abdulla Bin Hamad Bin Sougat, CEO of the DIFC Lifestyle Group said: “Aliel’s reputation for the finest quality, design, craftsmanship and artistic innovation makes it a perfect addition to the overall luxury retail offering within the Dubai International Financial Centre. The DIFC Lifestyle Group is keen to partner with famed luxury brands like Aliel to create a rich lifestyle experience in DIFC.”
Aliel creates jewellery for connoisseurs. By combining new ideas with ancient traditions, and natural materials with cutting-edge technology, Aliel creates pieces that are bold, exciting and timeless in their appeal. Aliel’s creations are designed for customers with an eye for style and beauty who seek an expression of their individuality in their jewellery.
Mirco Barosso , Head Designer of Aliel said: ”We are delighted to be associated with the famed House of Khalil Al Sayegh jewellers as they possess a unique and essential combination of expertise, professionalism and experience in fine jewellery, which we were seeking in a Middle East partnership.” .
Aliel's signature collections, which were launched at its new Gate Village store include:
Pietra, which involves absolute precision. Each gem is meticulously cut to frame another, expressing the concept of "stone in stone"
Barosso - Named after the artist Mirco Barosso, who dresses his painting into an artistic piece of jewellery.
Aurora - A versatile collection that uses a combination of gemstones to form a "doublet", magnifying the beautiful play of colour across the gemstones.
Luce - The spirit of this collection is fashioned by the dramatic perfection of "space and light", a philosophy inspired by Lucio Fontana.
Iznik collection - Created using cloisonné enameling, a rare multistep technique that combines the finest Italian craftsmanship with a unique traditional hand painting technique from the Turkish city of Iznik.