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The Design House, a new retail and lifestyle concept opens in Gate Avenue at DIFC



Dubai, UAE, 13th January 2021: Gate Avenue at DIFC, the destination where business meets leisure has announced that it has chosen FLTRD (For the Love of Talent and Radical Designers) to operate The Design House (TDH), the latest concept conceived and created by DIFC at Gate Avenue.

Designed and curated to appeal to a community of stylish retail connoisseurs, The Design House will be operated by FLTRD, the fashion platform committed to cultivating a creative community by curating and operating niche concepts and pop-up stores in the Middle East, as well as fostering, developing and promoting designer brands. Founded by Creative Director and renowned merchandising manager, Zeina Ladki, FLTRD’s strength lies in the ability to select, merchandise and promote diversity of products and designer brands, ranging from RTW, accessories, home accents, footwear and art.

Gate Avenue at DIFC, located in the heart of Dubai is a highly sought after business and lifestyle destination and attracts a sophisticated and cosmopolitan community. The destination is a vibrant hub comprising a variety of world-renowned retail and dining venues, a dynamic arts and cultural scene, residential apartments, hotels and public spaces. Connecting new ideas, experiences and people, DIFC at Gate Avenue has helped transform the international financial centre into a leading global destination.

The sleek industrial design of The Design House, embellished by greenery and vivid pops of color, promotes a sense of community through its various in-store pillars in addition to its curated retail selections, including a food and beverage section, a beauty lab where clients can receive professional beauty services and an in-house customisation station. In addition, an exciting line-up of curated programming including experiential activations, immersive workshops, special collaborations and seasonal pop-up from leading local and international brands and creatives, offers customers a chance to personalise their purchases.

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