DIFC brings in the GladiatorsPress Release 04 Jun 2003 01:14 pm
Dubai International Finance Centre (DIFC) this week started work on a promotional film with a difference – using the makers of Gladiator to add punch to the production.
The aim is to make a short film which conveys the excitement of launching a regional financial centre capable of taking on Wall Street and London - and equaling them in quality if not in size.
And to make sure the message hits the global financial community with enough impact, DIFC's Chief Executive, Naser Nabulsi, has entrusted the production to Ridley Scott Associates (RSA), the film production hotshots who made blockbuster movies, including Gladiator, Alien, Blade Runner and Black Hawk Down, to name but a few.
Using stunning special effects and state-of-the art computer generated imagery, this unique film will show universally recognised icons of the great financial cities of the world converging on Dubai. Taxi cabs from NewYork, London, Hong Kong and Tokyo will be seen cruising through the heart of Dubai, signifying DIFC's ambition to stand alongside these centres as a world-class financial hub.
The next step is to prepare for a global marketing campaign later in the year that will highlight the potential of the U.A.E and the region to the world's leading financial institutions.
Geoff Rapp, Manager Corporate Communications DIFC, said:
"We are creating a world-class international financial centre to bring business and employment to the region. So it makes sense to bring in a world class team of movie makers to capture in a dramatic, visual way exactly what the DIFC is all about. RSA are the best in the business and it has been a pleasure working with them."
The RSA team started filming on Sunday and will be in Dubai for 10 days.