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DIFC unveils ‘Gate Avenue’ as a vibrant urban destination promoting culture and community



  •  Gate Avenue helps DIFC transition into one of Dubai’s leading urban retail destinations.
  • Over 140 concepts have joined Gate Avenue, complementing over 90 retail, dining, fitness, art and entertainment offerings across DIFC.
  • Recent agreement with Dubai Festivals and Retail Establishment to promote Dubai’s key festivals including popular Dubai Shopping Festival.
  • Partnership with Step In Retail Group marks its entry into Dubai for the first time through Gate Avenue, DIFC with the signing of additional international fashion concepts including Yargici, Ramsey, Calliope, Colcci, Flo and Defacto.

Dubai, UAE; 21 December 2021: In line with its plans to drive the new economy, DIFC, one of the world’s leading financial centres, today unveiled Gate Avenue as one of Dubai’s leading urban destinations for retail, fashion, lifestyle and dining, which will focus on promoting culture and community.

Located in the heart of Dubai, DIFC’s flagship destination featuring new retail concepts and a number of homegrown concepts will attract tourists and residents as well as members from its own community.

With over 140 concepts at the urban retail destination, Gate Avenue is strengthening DIFC’s existing 90+ retail, dining and entertainment offerings.

The rise in popularity of Gate Avenue has led to investment in transforming the destination, which will also see the introduction of a range of cultural experiences that reflect global trends. Activations such as the Justice League and Open-Air Market will take centre stage at the 286,000 sq ft urban destination during the coming cooler months.

Recently, DIFC entered into an agreement with Dubai Festivals and Retail Establishment to promote Dubai’s key festivals including the popular Dubai Shopping Festival. Gate Avenue will offer convenience, culture, and unique places to shop and dine through these festivals, which will help raise Dubai’s profile as a global destination.

Furthermore, a number of international brands, some of which are exclusive to Dubai, are opening at Gate Avenue as a result of its strategic partnership with Step In Retail Group, featuring apparel, fragrances, accessories, cosmetics, footwear and more. This will help further boost Gate Avenue’s presence in the retail sector.

Yargici, a major Turkish clothing and accessories retailer; Carpisa, the Italian manufacturer and retailer of luggage, handbags, wallets and accessories; and renowned menswear brand Rasmey are amongst the first to open their stores in line with this partnership.

In 2022, new brands opening at the urban retail destination will include Defacto, the leading ready-to-wear apparel and fashion departmental store; Colcci a unisex Brazilian brand worn by international celebrities worldwide; Calliope, the famous Italian concept store; Sergent Major, the French Kids Fashion brand and Flo – Shoes. Mia Cosmetics and Bella Maison will also be added to the destination’s beauty and home décor offerings.

Saleh Al Akrabi, CEO of DIFC Properties, said: “We are delighted that Gate Avenue has become a leading urban destination in Dubai. We will build on its popularity by continuing to open vibrant and meaningful retail, dining and leisure experiences. Our central location in DIFC provides residents and visitors with a convenient place to access the best of what Dubai has to offer.

“Gate Avenue’s growing status is also helping to bring new brands to Dubai for the first time. We are looking forward to deepening our partnership with Step In Retail Group, which will give visitors reasons to keep coming back time and time again.”

DIFC’s Gate Avenue, with its extensive portfolio of leading retail and entertainment brands, is swiftly becoming one of Dubai's most sought after lifestyle destinations that provides convenience and a unique offering in a vibrant urban community within the emirate. Gate Avenue is now open seven days a week from 10am to 10pm. Select anchor tenants open from 8am to provide additional convenience.

We are delighted that Gate Avenue has become a leading urban destination in Dubai. We will build on its popularity by continuing to open vibrant and meaningful retail, dining and leisure experiences”, Saleh Al Akrabi, CEO of DIFC Properties

DIFC unveils ‘Gate Avenue’ as a vibrant urban destination promoting culture and community

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مركز دبي المالي العالمي يكشف عن وجهة "أفينيو البوابة" الحضرية الحيوية الحافلة بالأجواء الثقافية والاجتماعية

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