Dubai based digital real estate investment platform, SMART CROWD closes seed funding round with $600,000 investment

Financial backing underlines company’s enormous potential

Dubai, September 22, 2018 Smart Crowd, the innovative new real estate crowd funding investment platform, is celebrating the successful completion of its  seed funding round – having attracted major financing from one of the region’s leading investment firms – Shorooq Investments – along with backing from cutting-edge DLT firm Abaxx Technologies; early-stage venture fund and seed accelerator, 500 Start-ups, and other high-level strategic individual investors.

Shane Shine Managing Partner of Abu Dhabi headquartered Shorooq Investments, says: “Shorooq Investments is excited to lead the Series Seed financing round of Smart Crowd and join this grand journey with such a strong, dedicated group of founders: Siddiq, Musfique and Abdul Kadir. The real estate crowd funding platform has already revolutionised how real estate investments are done in mature markets like the US and Europe, influencing millions of peoples' lives and their real estate savings. 

“Smart Crowd solves two underlying pain points in real estate investment:  the requirement of significant lump-sum cash and the relatively long holding period and illiquid market,” says Shorooq’s Managing Partner, adding that: “By enabling clients to invest in a property for as low as AED5,000, Smart Crowd is fulfilling people’s dreams of investing in homes and encouraging everyone to start saving now versus waiting to get a huge amount of capital which can take decades.  We are confident the region now needs an innovative solution like Smart Crowd and is ready to wholeheartedly embrace this platform.”

Smart Crowd Co-Founder Siddiq Farid says: “We are on a rapid and exciting growth journey of democratising real estate ownership. We are excited to have the backing of both regional and global investor this early in our growth cycle, demonstrating our team’s ability to execute on big ideas. The fundraise will allow us to accelerate our growth and continue to invest in out revolutionary technology. We are particularly proud to have Shorooq as our lead investor who believed in us early on and supported us through the funding round .”

Smart Crowd presently operating under an innovation testing license (ITL) from Dubai’s Financial Services Authority (DFSA), but plans to pursue full license. Its current license only allows UAE residents to invest in Dubai properties, but a full license would allow global citizens to invest in other parts of the world from the convenience of Smart Crowd’s platform.

Smart Crowd’s path to receiving the US$600,000 funding has been meteoric. Having won the Accenture Innovation Award at GITEX 2017, the start-up secured a place in the inaugural round of Dubai International Financial Centre's ‘Fintech Hive’, the region’s only Fintech Accelerator.  According Mr. Farid, DIFC’s support has been instrumental in its early success.

It then went on to win Sharjah Entrepreneurship Festival pitch competition and became part of the Sharjah Entrepreneurship Centre (Sheraa's) incubator programme.

Farid says: “Working with Sheraa has been an extremely rewarding and worthwhile experience for us as a start-up. They have been extremely supportive and without their business-savvy mentoring, Smart Crowd wouldn’t exist in the form we see today.”

Sharif El-Badawi, Partner at 500 startups, says: “We're proud to be working with Siddiq and his talented team to build Smart Crowd. As the region's first crowdfunding real estate platform that has been developed hand-in-hand with the forward thinking regulators of the Dubai government through the DFSA's ITL sandbox, Smart Crowd offers a much needed alternative through which investors larege and small, experienced or novice, can crowdfund their projects, without the need for banks and large tickets. They enable a whole new class of real estate investors with smaller checks and higher volumes, which results in projects being funded faster and with full transparency. Perhaps more importantly, the technology behind Smart Crowd enables these investors to get into the real estate market with little hassle, and allows them to generate residual and capital returns fairly quickly”

The innovative threesome then went on to participate in the MetLife Foundation’s Financial Health Forum, take second place in the Smart Dubai Global Blockchain Challenge, and won the Seedstar UAE contest. Smart Crowd will proudly be representing the UAE at the Global Seedstar Forum next April in Switzerland.

Smart Crowd’s co-founder, Abdul Kadir Faizal, adds: “We are consumed with a drive to succeed, having already generated revenue and completed two property transactions. We are also one of only two companies to have obtained the Dubai Financial Services Authority (DFSA) Innovation Testing License (ITL) – which allows us to develop and test innovative concepts from within Dubai International Financial Centre (DIFC), without being subject to all the regulatory requirements that normally apply to regulated firms.”

Zack Bennett, CEO of Abaxx Technologies, says: “Abaxx Technologies believes Smart Crowd stands perfectly situated at the cross section of new market economics, changing social trends, and cutting-edge technology.  We are excited to help this impressive team take on a massive new market and to help them prosper globally.”

Smart Crowd provides the opportunity to buy and sell shares in properties, reducing the barriers to entry to low-middle income households to build financial assets and generate investment income. Unlike current real estate investment vehicles, Smart Crowd provides users with active management of their shares, transparency on what properties they are actually investing in, low costs of investment and very low minimum investment levels.


About Smart Crowd

Smart Crowd is a digital real estate investment platform which provides the opportunity to buy and sell shares in properties, reducing barriers to entry to low-to-middle income households to build financial assets and generate investment income. Smart Crowd caters to most people who find it hard to get on the property ladder to build a diversified portfolio and “unlock their wealth potential”.

In April 2018 Smart Crowd became the first and only financially-regulated digital investment platform in MENA. We provide users with active share management, transparency in their property investment, low investment cost and very low minimum investment levels.

Smart Crowd is part of the region’s only fintech accelerator, DIFC’s Fintech Hive, and has won numerous awards including Accenture Innovation Award at GITEX 2017, Sharjah Entrepreneurship Festival Pitch competition, and Smart Dubai’s Global Blockchain challenge.

About Shorooq

We are value investors, company builders and founders’ partners.  Shorooq is an investment firm with two distinct platforms:  venture capital and private equity.  The Founding Partners reflect our investment mandate – global talents.  We bring a broad range of technology, tech-enabled services, healthcare & consumer private equity investment & entrepreneurial experience.  Our aspiration is to empower entrepreneurs in their journey to bring world-changing ideas to the Middle East and work with them as company builders to build them into enterprise.    

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