Tsumori Chisato Opens First Middle Eastern Boutique at DIFC's Gate VillagePress Release09 Mar 2009 01:14 pm
Tsumori Chisato has announced the opening of its first boutique in the Middle East at the Dubai International Finance Center’s (DIFC) Gate Village in partnership with Villa Moda.
Designed to represent the luxurious essence of Tsumori Chisato’s creations, the boutique carries a selection of the designer’s women’s ready-to-wear collection, handbags, shoes and accessories.
Built with a Dubai ‘twist’, the boutique is different from Tsumori Chisato’s other boutiques around the world. Its design reflects the “whimsical, spectacular theme-park like” urban landscape that Tsumori Chisato feels characterises Dubai, aesthetic features that are embodied in her own fashion creations.
Sheikh Majed Al Sabah, Founder and Chairman of Villa Moda said: ”The whimsical aesthetic of Tsumori Chisato’s creations resonates with Dubai’s own passion for spectacle and extravagance. Dubai’s fashionistas will be enchanted by Tsumori Chisato’s rich, color-drenched designs”.
Abdulla Bin Sougat, Chief Executive Officer of DIFC Lifestyle Group said: “We are pleased that Tsumori Chisato has established her first boutique in the Middle East at the DIFC Gate Village. Her playful, eccentric, eye-catching designs have struck a deep chord with men and women across the world. With the opening of the new boutique, we are sure that her creations will now be highly popular in the Middle East as well.”
The 127-square metre boutique is divided into different sections to entice its guests to explore the space. A lower level has a colorful mosaic hut that features special collection items while the surrounding rails and shelves, done in playful colours, present luxury fabrics and prints. The upper area is a marvel of decorations, enhanced by a Middle Eastern-inspired golden mosaic tree.
Tsumori Chisato is well known for the feminine, curvy silhouettes, and the cheerfulness and themes of fantasy that distinguish her designs. The Dubai boutique reflects the very same style. A few steps into the boutique, guests will be immersed in a playground of fun and elegance.