Villa Moda to Develop a Culturally Rich Boulevard at the DIFC in Dubai

Villa Moda today announced an ambitious new development in collaboration with the Dubai International Financial Centre (DIFC), combining retail, art and fine dining, to create a culturally rich luxury boulevard at the DIFC which will be launched in March 2008.

The Villa Moda retail development, based on the original "glass box" Villa Moda in Kuwait, will place emphasis on light, transparency and movement. With spaces divided into "glass aquariums", consumers will be offered a new concept in the retail "experience". With high-end luxury retailers, world-class eateries and the best in international contemporary art, the project will support the development of a vibrant cultural life in the region.

Curated and art directed by the Villa Moda creative team, the development is a first for Sheikh Majed Al-Sabah, the founder of Villa Moda, and the creative force behind the ground-breaking Middle Eastern fashion emporium.  Sheikh Majed said: "Combining retail, art and fine dining, our vision is to create a unique environment where consumers can enjoy a new concept in retail therapy. With individually designed stand-alone retail spaces housing luxury retailers, and contemporary art installations showcasing the works of the world's leading artists, the development will offer a unique experience for our fashion savvy clientele. It is with great excitement that we announce this project in collaboration with the DIFC."

His Excellency Dr Omar Bin Sulaiman, Governor of the DIFC, said: "The Villa Moda retail development marks the beginning of a larger retail venture that the DIFC will announce in the near future. It promises a unique, avant-garde shopping experience. As art has always been a significant component of the DIFC's strategy, Villa Moda will contribute to the development of this important sector, and act as an exciting cultural magnet for the city."

Villa Moda will offer distinctly exclusive retail spaces to many leading European luxury brands. Confirmed brands include Prada, Marni, Miu Miu, Viktor & Rolf, Jil Sander, Martin Margiela, Nina Ricci, Dries Van Noten, Issey Miyake, Vivienne Westwood and Tsumori Chisato, as well as Villa Moda's own multi brand stores for men's and womenswear. The development will also boast the first Ladurèe patisserie in the Middle East. In addition, an essential element of the project will be its contemporary art gallery, which will host frequent exhibitions and bring the world's leading artists to Dubai.  The art gallery and the general art direction of the project will be designed by PFCArchitects, the studio of Italian architect Pierfrancesco Cravel, who created the original 'glass box' Villa Moda in the Shuwaikh district of Kuwait.

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