Vivienne Westwood opens first Middle Eastern boutique at DIFC Gate VillagePress Release 03 Mar 2009 01:17 pm
Vivienne Westwood, the British fashion designer who was largely responsible for the new wave and modern punk fashions, opened her first boutique in the Middle East at the Dubai International Financial Centre’s (DIFC) Gate Village in Dubai in partnership with Villa Moda. The opening ceremony for the boutique was attended by Abdulla Bin Sougat, Chief Executive Officer of the DIFC Lifestyle Group and Marwan Lootah, Chief Corporate Affairs Officer of the DIFC Authority.
Vivienne Westwood Ltd. is an international fashion design company, hailed as the most creative and provocative British label of the last 40 years. As a person and as a brand, Vivienne Westwood has inspired generation after generation with her iconic style and her success as a designer has seen her rise from humble shop-owner to founder of a multimillion pound company. Vivienne Westwood’s talent for being ahead of her time runs throughout her collections.
Sheikh Majed Al Sabah, Founder and Chairman of Villa Moda said: ‘Vivienne Westwood has always been daring and provocative with her collections. This iconic British brand is exactly what Dubai needed; something new, something revolutionary, something Vivienne Westwood’.
Abdulla Bin Sougat, Chief Executive Officer of DIFC Lifestyle Group said: “We are very happy that Vivienne Westwood has chosen the Gate Village in DIFC to establish its first boutique in the Middle East. Vivienne Westwood has revolutionised the fashion industry with some of her creations and her unconventional collections have established her reputation as one of world’s most original designers. We look forward to bringing more global fashion houses such as Vivienne Westwood to the Gate Village as part of DIFC Lifetsyle’s efforts to create a comprehensive lifestyle offering and experience within the financial district.”
Creating her own trends, from Punk to New Romantics and Pirates, she led the resurgence of corsets and crinolines into the modern ready-to-wear market, cementing her place as one of the leading lights of both the British and International Fashion industries. The most noticeable aspect of any Vivienne Westwood garment is that there is no affiliation with current trends- each piece is reflective of Vivienne Westwood’s belief that individuality is a value which ought to be encouraged and every season she continues to thrill avid fans..Avant-garde, provocative and unique are all adjectives which are associated with the brand, with design structures conveying an image of confidence with lashings of controversy.
The boutique in DIFC will hold Vivienne Westwood’s womenswear lines (Gold Label, Red Label, and Anglomania) and accessories.