28 November 2017: Marking the UAE’s 46th National Day celebrations and the ‘Year of Zayed’, Brand Dubai, the creative arm of the Government of Dubai Media Office, and Dubai International Financial Centre (DIFC), the leading financial Centre for the Middle East, Africa and South Asia (MEASA) have unveiled artistic images of UAE leaders on the façade of The Gate building in DIFC. The twin scanography images portray the Father of the Nation, the late Sheikh Zayed bin Sultan Al Nahyan and His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.
The unique 50x20 metre images were developed by Emirati artist Maitha Demithan using scanography, a technique in which digitised images captured with scanners are used to create printable art.
Director of Brand Dubai Maitha Buhumaid expressed her happiness at the cooperation with DIFC. She said: “The National Day celebrations are a great opportunity to express our love and appreciation for our national icons. We will always remember their efforts and hard work to create a strong foundation for this country and ensure its prosperity.” She said innovation and creativity are key features of all of Brand Dubai’s projects.
Senior Vice President of Operations, DIFC Authority Alya Al Zarouni expressed DIFC’s pride at featuring the images of the UAE leaders on the façade of The Gate. She also expressed her happiness at the cooperation with Brand Dubai and Maitha Demithan.
She said: “Our leaders are our role models in work, innovation and patriotism. DIFC would not be among the world’s top 10 financial centres without the vision of our leadership”.
Project Manager of Brand Dubai Shaima Al Suwaidi said the Government of Dubai Media Office seeks to celebrate the UAE National Day in an innovative way every year. Emirati artist Maitha Demithan’s unique creative approach for developing the images was a good fit for the project. The two images depicted in the artwork represent the strong solidarity between generations in the UAE. The Gate building in DIFC serves as the ideal location for the images, she added.
On the idea behind the installation, Emirati artist Maitha Demithan said that the announcement of 2018 as ‘The Year of Zayed’ and the personality, charisma and vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum inspired her project. She said: “The idea was to bring together images of two great leaders that changed the history of the UAE, and place them facing each other to symbolise the commitment of the new leadership to follow in the footsteps of the Founding Fathers.”
The public are invited to share photos of the artwork on the Instagram accounts of Brand Dubai and DIFC using (#BrandDubai) (@BrandDubai) (#DIFC) and (@DIFC).
Our leaders are our role models in work, innovation and patriotism. DIFC would not be among the world’s top 10 financial centres without the vision of our leadership”. Alya Al Zarouni, DIFC's Senior Vice President of Operations
Register now to get exclusive access to under embargo documents, press releases, reports & more. The DIFC Press Centre is a password-protected site for working journalists.
Hajar Al Ketbi
Vice President - Corporate Communications & Public Relations